D-Fenders Introduce South Bay Lakers Brand Marks

By T.C. Greene | April 8, 2017

EL SEGUNDO – The Los Angeles D-Fenders today unveiled the brand marks for the South Bay Lakers, the future minor league affiliate of the Los Angeles Lakers, featuring primary and secondary emblems. The D-Fenders rebrand will follow the conclusion of the 2016-17 NBA Development League season.

The new primary emblem is inspired by the classic logo of the team’s parent club. It has been reimagined to incorporate the oceanfront views of the region while “South Bay” is adorned across the top, adding subtle but unique twists to the timeless look of one of the NBA’s most prominent brands.

Each of the team’s new marks have been designed to further increase the synchronization between the South Bay Lakers and their parent franchise, while also honoring the community that has been home to the D-League affiliate for more than a decade.

The secondary logo showcases the views of the region and features a silhouette of a palm tree in the foreground, with the historic Manhattan Beach Pier visible from a distance. Overlooking the vast Pacific Ocean, the scene highlights a staple of the local beachfront community, while acknowledging the opportunity that lies ahead as the premier sports franchise of the South Bay.