With the responsive web design of SouthBayLakers.com, please submit the following banner sizes so we can ensure ads are seen across all platforms for desktop, tablet and mobile.

COURTSIDE LED

Specifications

• Dimensions: 1152px wide by 96px high
• Final Delivery: BMP files 24 bit, no alpha channel
• Final Content Submission: Submit to your Lakers Account Coordinator

Content Considerations

• Color
  • The LED video board is capable of displaying millions of colors.
  • Dark colored backgrounds with brighter colored text provides the best contrast.
  • Completely AVOID white colored backgrounds, as white tends to blow out surrounding copy and make most things illegible.
  • Drop shadows behind text can sometimes help with contrast and legibility.
• Text/Copy
  • Avoid stacking two lines of copy on top of each other.
  • Maximize the copy height to the full board pixel height.
  • Keep messaging short and to the point, as you may only have the fans attention for a few moments.
  • If possible, include a clear call-to-action.
  • Bold/thick fonts work best
• Logos
  • Horizontal logo treatments work best.

File Submission

• Send to your Account Coordinator via email.

Deadline

• If content is created by partner: Five (5) business days prior to game date.
• If content is created by Lakers: Ten (10) business days prior to game date.

STANCHION LED

Specifications

• Dimensions: 160 wide by 48 high px
• Final Delivery: BMP files 24 bit, no alpha channel
• Final Content Submission: Submit to your Lakers Account Coordinator

Content Considerations

• Color
  • The LED video board is capable of displaying millions of colors.
  • Dark colored backgrounds with brighter colored text provides the best contrast.
  • Completely AVOID white colored backgrounds, as white tends to blow out surrounding copy and make most things illegible.
  • Drop shadows behind text can sometimes help with contrast and legibility.
• Text/Copy
  • Avoid stacking two lines of copy on top of each other.
  • Maximize the copy height to the full board pixel height.
  • Keep messaging short and to the point, as you may only have the fans attention for a few moments.
  • If possible, include a clear call-to-action.
  • Bolder fonts work best
• Logos
  • Horizontal logo treatments work best

File Submission

• Send to your Account Coordinator via email.

Deadline

• If content is created by partner: Five (5) business days prior to game date.
• If content is created by Lakers: Ten (10) business days prior to game date.

AD BANNER SIZES

• Desktop: 728px wide by 90px high
  • *Please also submit 468px wide by 60px high (tablet) and 320px wide by 50px high (mobile) and 640px wide by 100px high (retina display) sizes as well
• Tablet: 468px wide by 60px high
• Mobile: 320px wide by 50px high and and 640px wide by 100px high (retina display)
• Desktop/Tablet: 300px wide by 250px high

Pages

• Banner graphic for top of the page (page sponsorship): 1200px wide by 300px tall
• Home page - horizontal: 1000px wide by 415px tall
• Home page - square: 495px wide by 415px tall
• Overlay - 1000px by 1000px
• Site Presenting sponsor - 1000x130

Max File Size/Specifications

• All banners: 100kB or less
• Static Ads: JPG, GIF, PNG

MOBILE APP

• Ad banner size: 640px wide by 100px high & 1456px wide by 256px high
• Banner max file size: 100kB
• App tiles: 1160px wide by 700px tall
• Tile max file size: 150kB
• Formats accepted: JPG, GIF, PNG
• One click thru URL must be provided.

FACEBOOK

• Graphic: 1080px wide by 1080px high
• Caption
• Click thru URL
• Partner's handle
• Branded content in videos
  • Don't include pre, mid, or post-roll ads in videos or audio content.
  • Don't include banner ads in videos or images.
  • Don't include title cards within a video's first three seconds. Interstitial ad cards outside of a video's first three seconds, such as mid cards or end cards, must not persist for longer than three consecutive seconds and must not be included within Facebook Stories or Instagram Stories.
  • Don't use the branded content tool to tag a Page, brand or business partner without their prior consent.
  • More info about Facebook's branded content policies.

FACEBOOK LIVE

• Video Elements
  • Length: :30-1:30
  • Size: 1920x1080
  • Codec: MPEG-2 video
  • File type: .mov or .mp4
• Graphics
  • File type: PNG
  • Size: 1920x1080
  • Still images should be loopable video of desired duration.

TWITTER

• Graphic: 1080px wide by 1080px high
• 280 characters of text
• Click thru URL
• Partner's handle

INSTAGRAM

• Graphic: 1080px wide by 1080px high
• Caption
• Click thru URL
• Partner's handle

INSTAGRAM STORY

• File Type: .mp4 or .mov for video, .jpg or .png for photo
• Dimensions: 9:16 vertical ratio, 1080px wide and 1920px high (minimum of 600px wide and 1067px high). Avoid info on top and bottom 130px.
• Video Length: maximum of 10 seconds
• Calls to Action: Apply Now, Book Now, Buy Tickets, Contact Us, Download, Learn More, Shop Now, Sign Up, Watch More
• Click thru URL
• Partner's handle
• See Instagram Story Example

LINKEDIN

• Graphic: 1080px wide by 1080px high
• Click thru URL
• After 220 character limit, "see more..." will be added to the end
• Post targeting based on geography or language
• Metrics: Follows Acquired, Impressions, Clicks, CTR, Social Actoins, Engagement

EMAIL

• Headline
• Graphic: 600px wide by 349px high
• 50 words of text
• Click thru URL